Oneplus has announced that it expanded the range of its products with Oneplus Nord.
The new product line makes the premium experience of Oneplus’ smartphones more accessible.
The new product line
Oneplus announces the extension of the range of his smartphones with a new product line, Oneplus Nord.
After six years focused on the creation of the flagship smartphones, Oneplus Nord will be the first product line of the company that will make the Oneplus premium experience accessible.
The new line follows the commercial strategy of Oneplus, which includes the introduction of new products with more accessible prices.
It also answers to the community feedback. A more accessible smartphone with the high device standard and the same user experience of Oneplus flagship.
The first device will be released in Europe and India.
A selected number of users in Nord America will have the chance to try the new device with a very limited beta program, after the release.
Pete Lau words
Pete Lau, founder and CEO of Oneplus, said: “Launching the OnePlus Nord product line marks the beginning of an exciting new chapter for OnePlus. The ‘Never Settle’ spirit is centered around sharing the best technology and products with the world, but it is also about challenging ourselves and going beyond our comfort zone.
We are immensely proud of our flagship products and will continue to create more tech-leading flagships for our users. Now we are excited to share the OnePlus experience with even more users around the world through this new product line.”